What is business intelligence? And how to use it in 2018
Posted in Research on Monday 10 September 2018 by Karen M.
More than 90% of sales and marketing teams say cloud Business Intelligence solutions are important to getting their work done in 2018. We'll explain exactly what business intelligence is in a straightforward, jargon-free way, as well as discussing how you can use it in your business, and why your small business needs business intelligence software.
How to protect your growing business from risk and fraud
Posted in Risk on Thursday 7 June 2018 by Karen M.
A whopping 70% of companies go out of business within ten years. One of the major reasons that companies fail is by not being adequately protected from risk and fraud.
Rethinking data to boost your B2B marketing strategy
Posted in Marketing on Wednesday 23 May 2018 by Alex M.
Today’s professionals are drowning in data, but is your business using the available information to its best advantage? B2B data has the potential to be your most valuable marketing resource, enabling your business to implement repeatable campaigns and processes that you feel confident will work.
5 ways business information can help you make better decisions in 2018
Posted in Research on Friday 20 April 2018 by Karen M.
Running a successful business is about learning from problems and failures, as well as successes. By having access to business information, you can better understand what’s not working in your product or service and make changes based on this.
8 ways to market your business while optimising ROI in 2018
Posted in Marketing on Wednesday 7 March 2018 by Alex M.
Today's companies have more B2B marketing tools available to them than ever before. As many of these continually evolve, especially social media channels, it may seem confusing as to which platforms you should choose for your business.